Rob Fajardo is an entrepreneur, operator, and cultural architect whose work centers on a simple question: what does winning look like?

Early in his career, Rob helped drive the fidget spinner phenomenon by building and activating an influencer network across Instagram and Facebook, reaching over 150 million people. Since then, he has worked with brands including DoorDash, Lowe’s, FedEx, Converse, Red Bull, and Wyndham Resort Group, and has been featured in Forbes, Entrepreneur, Inc., Thrive Global, and BuzzFeed.

Rob is the founder of Leave Normal Behind, a global network of purpose-driven leaders, creators, and investors built around meaningful connection, personal growth, and human flourishing. Over the past decade, he has brought together people across industries and generations through designed gatherings and strategic collaborations.

He also serves as Head of Operations for the School of Content at The School of Hard Knocks, one of the world’s largest business media platforms with 26M+ followers, where he coaches business owners generating six to nine figures on go-to-market. In addition, he is a Strategic Advisor to The AI Collective, the world’s largest AI community, with 70,000+ members across 25+ global chapters.