Lauren Steffes is a Publishing & Legacy Media Expert who helps high-performing founders and executives transform their expertise into enduring authority and business growth.

As Vice President of Authority Development at Advantage: The Authority Company, the exclusive publisher for Forbes, Entrepreneur, and SXSW, Lauren helps leaders turn their ideas into strategic intellectual property, particularly books that strengthen positioning, establish category leadership, and fuel sales and marketing.

With a background in publishing, journalism, marketing, and entrepreneurship, Lauren believes a founder’s greatest asset is their knowledge—and when captured and leveraged intentionally, that expertise can become a powerful driver of growth, authority, and legacy.