Rachael Schwartz

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Rachael Schwartz

For over two decades, Rachael Schwartz has been leading strategy, innovation, and product
management in consumer products and electronics with a focus on driving personalization and
intuitiveness of physical products through digital technology, voice, and AI.

Rachael currently is the Digital Strategy Leader across all of cooking at GE Appliances as well as the
Executive Director, Product for Built-in cooking. In those roles, she is responsible, not only for the end-
to-end revenue and profitability for the built-in cooking category (wall oven and cooktops) but also for
envisioning and driving digital technology across GEA’s cooking appliances.

Under Rachael’s direction, GE Appliances has launched a “better with time” strategy in which the
company is selling ovens and ranges with the promise of new capabilities over time through over-the-air
updates. New capabilities to existing units already in homes have included a launch of Airfry to units
built before Airfry was the hot feature, screen upgrades including adding dynamic wallpaper content
that reflects the seasons or holidays, weather widgets, and fun facts, a 1-step Turkey Mode for
Thanksgiving (that also included thanksgiving images, fun facts, and a “gobble gobble sound” in place of
the timer sound), and a Steakhouse mode that makes a perfect steak in the oven using Reverse Sear
methodology. GE Appliances is also expanding its App functionality to making cooking easier and more
convenient including remote control capabilities (preheat oven from app), remote monitoring (view in-
oven camera from app), and generative AI features like a recipe generator and a chatbot that answers
owner’s appliance questions.

Prior to GE Appliances, Rachael led strategy for Bose’s consumer electronics division where she
supported overall division strategy as well as strategy related to Bose’s new big endeavors including
augmented reality (“Bose AR”), IoT/ smart home, and Bose Frames (“Sunglasses with a soundtrack”).
Before Bose, Rachael was General Manager of Keurig Connect and VP Product Management, at Keurig,
the leading single serve coffee brewing system, and numerous beverage brands including Green
Mountain Coffee, Tully’s, and Timothy’s. Keurig Connect is Keurig’s Internet of Things program,
providing consumers with enhanced beverage experiences enabled by a smart personal brewing system.
She also started Keurig’s innovation program and its strategy group where she launched Keurig Kold
beverage system and Campbell’s Soup k-cups.

Rachael’s early career including working for several strategy consulting firms for 12 years, providing
strategy consulting to innovation and R&D teams at large consumer products, foods and beverage, and
financial services clients. She holds an MBA from the Wharton School of Business in Strategic
Management and Marketing and a BA from the University of Pennsylvania in Design of the Environment
(architecture and design). She is based in Louisville, KY, where she lives with her husband and 2 teenage